Tactile CRM is an online application which according to its developers lies somewhere between a address book and a full blown CRM software. Now who would like something of this sort ? How can we be sure that this application is worth the trouble ? The proof of the pudding is in the eating . The best way to find out about its capability is to try out the trial version. It is a free thirty day trial and one can get a bit addicted to it at the end of it all. The reason is simple. It actually does deliver much more than an address book . More often than not , a sales team in a small or medium setup needs simple tools to keep track of customers and leads. Tactile CRM is essentially a contact management application which is simple to use and a not so smart salesman can get going on this application in a jiffy. That means a lot because an organization need not spend on extra resources training people on this application . Obviously it does not match up to a blue blood CRM suite . If one has to manage some complex CRM objective and capture data for future analysis , Tactile CRM is not suitable. Nearer to an address book and a bit far from a CRM suite would perfectly define this application.
Tactile CRM is an application developed by UK based company promoted by Jake Stride which was originally known as Illiad Design and rechristened as Senokian in April 2002 . It specializes in providing solutions using open source web based technology and infrastructure. The extent of its customer base is not available though Tactile CRM is reasonably popular among small businesses which are testing CRM waters.
Tactile CRM has no significant differentiator and is similar in look and feel to other comparable applications. It has several pricing options and this variety is not available with other online CRM applications of similar complexity.
Tactile CRM is a simple application which has been designed keeping beginners in mind. The objective of simplicity and easy navigation has been met by the designers. The look and feel is light, fast and intuitive. Considering the complexity of the application, the designers would have anyway found it difficult to mess up the navigation aspects.
For the free version, registration does not require a user to reveal credit card information . Other paid options have a thirty day free trial but one has to provide credit card information so that at the end of free trial providers can deduct fees as applicable. This can make quite a few potential users a bit chary. But looking at various options ,it is clear that all versions including the free one has same features with only the scope and size of application varying. This obviously leads one to question the wisdom of the developers.
Tactile CRM developers have truly gone overboard on pricing structure. There are six options out of which one is a free version. The difference between various options is the number of users, contacts and size of memory. Since the payment period is monthly ,users can switch between options on a month to month basis. It appears that reduction in number of pricing options would have been better.
Though Tactile CRM has no specific differentiator, it is worth a try by first time users who want to test the CRM waters. The application is genuinely useful to keep track of contacts and manage emails and follow-ups. It is simple to use and does not require specific training. Sales staff can be up and going in a couple of hours. Its simplicity is a major advantage because of saved resources and time for implementation. The pricing structure is reasonable and does not burn a hole in the pocket. Overall it is worth a try.